Lil-lets ad from the United Kingdom (1988)
See early tampons Dale, Wix
and B-ettes and a bunch
of other earlier ones.
See a Modess pad ad from 1928 - Compare the
American "Modess . . . . because" ads,
the French Modess, and the German "Freedom" (Kimberly-Clark) for teens.
See a San-Nap-Pak ad from 1945 in American
Girl, the Girl Scout magazine, and a box of San-Nap-Pak tampons
See a Modess True or False? ad in The American
Girl magazine, January 1947, and actress Carol Lynley
in "How Shall I Tell My Daughter" booklet ad (1955) - Modess . . . . because ads (many dates).
 
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Lil-lets menstrual tampons (South Africa, 1978)
Instructions
Below: Beginning side of the instructions
Note the Afrikaans on the left and English on the right, multi-language
instructions being a common sight in tampon boxes, especially in Europe.
The instructions use blue for most of the writing, red for the flowers and
both for the drawings, with the tampon white. Except for the sample drawing
somewhat down the page, I made the instructions black and white to save
you down-load time.
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This is a true-color version of the illustration, above, and proves
that red sometimes, rarely, appears as part of menstrual-products packaging;
but I dare you to show me red "fluid" rather than blue in the
demonstrations about how absorbent tampons and pads are! (Read an early American discussion - 1927 - of color
in menstrual-products packaging.) "Fluid" is another euphemism;
what it stands for is menstrual discharge, of course, something they don't
want to say out loud - just as feces are unmentionable in a toilet-paper
ad. Maybe they're right.
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Below: The second, concluding side
of the instructions
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Suster or Sister Leslie, in the last paragraph,
stands in a long line of advisors to consumers about menstrual products.
Here "Sister" I believe means nurse, as it does in German ("Schwester"
or "Krankenschwester"), thus strengthening the medical connection
and giving confidence to the woman with questions. See another
famous sister and advisor to women.
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© 2000 Harry Finley. It is illegal to reproduce or
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